Heidi is special. She has with great interest visited numerous Chinese factories, and learned to understand procedures in a practical way. With great enthusiasm and even greater passion, she has overcome most barriers and dealt with challenges in China better than most businessman, who often go to China with a more half-hearted interest. She has achieved remarkable insight in Chinese business culture, mindset and the life of the Chinese workers. Continuing on her path, she can help even more Danes and Danish companies achieving great success in China. Best of luck to Heidi on her path. For hers and our sakes.
Finn SteffensDirektør, AIS Language
Under the title “supply chain vol. 3,0”, Heidi gave her interesting view on the future supply chain, and how we could use cultural business understanding to achieve great benefits from the Danish-Asian corporation. I can recommend her speeches to anyone with Chinese interface or simply interest in Chinese business corporation.
Thorkil ChristensenCFO, Novo A/S
With her infectious enthusiasm, Heidi Larsen shares her experiences on how to avoid the biggest mistakes and achieve success in China. Using every-day-life examples collected from her many visits to Asian factories, she shares her tips from the book (easily?) MADE IN CHINA! On how to optimize the business corporation and remove the frustrations. To everyone with interest in China, I can give her my warmest recommendation.
Bodil IslannBusiness Consultant, Holbaek Business Forum
The author shares her great passion for Asia and cultural business behavior in an fresh tone, and using her own experiences for explanation the book is a pleasure to read. It’s an excellent tool not only for the businessman travelling in China for the first time, as it takes you through seeking, finding and establishing the good corporation with an Asian supplier, but it also eliminates the myths and misunderstandings occurred in the business relation. This book ought to be found at each desk, if not by each bedside – as it is never too late to really understand the true meaning of “guanxi”.